The anti-greenwashing guide to events

Your ally for credible communication

A practical guide to showcasing your events' low-carbon approach with evidence, figures and the right words. It adapts the recommendations of ADEME (the French Agency for Ecological Transition) to the events industry and incorporates the new EU directive on environmental claims.

Inside, you'll find:
✓ The 8 greenwashing pitfalls in events, and what to write instead
✓ A table of words to avoid and words to use
✓ An anti-greenwashing brief for your agencies and suppliers
✓ A 15-point checklist to run through before every publication

Who is this guide for?
Anyone who talks about events!

Organisers, agencies, marketing and communications teams, CSR managers, venues, suppliers and sponsors: this guide helps you communicate accurately, whether for a trade show or a festival, in B2B or B2C.